advertisement: appeal to motives

Related concepts

Parents	message Weight: 0.64 , copy Weight: 0.64 , campaign Weight: 0.61 , web page Weight: 0.61
Siblings	billboard Weight: 0.61 , commercial Weight: 0.61 , catalogue Weight: 0.48 , ad Weight: 0.35

Related properties

Property	Similarity
appeal to motives	1.00
appeal to human motives	0.98

Priors about this statement

Cues

Evidence

Clauses

Salient implies Plausible

0.27

Rule weight: 0.28
Evidence weight: 0.96
Similarity weight: 1.00

Evidence: 0.96

Plausible(advertisement, appeal to motives) ⋁

Evidence: 0.85

¬ Salient(advertisement, appeal to motives)

Similarity expansion

0.80

Rule weight: 0.85
Evidence weight: 0.96
Similarity weight: 0.98

Evidence: 0.96

Plausible(advertisement, appeal to motives) ⋁

Evidence: 0.94

¬ Plausible(advertisement, appeal to human motives)

0.73

Rule weight: 0.85
Evidence weight: 0.88
Similarity weight: 0.98

Evidence: 0.85

Salient(advertisement, appeal to motives) ⋁

Evidence: 0.81

¬ Salient(advertisement, appeal to human motives)

0.70

Rule weight: 0.85
Evidence weight: 0.84
Similarity weight: 0.98

Evidence: 0.80

Remarkable(advertisement, appeal to motives) ⋁

Evidence: 0.81

¬ Remarkable(advertisement, appeal to human motives)

0.66

Rule weight: 0.85
Evidence weight: 0.79
Similarity weight: 0.98

Evidence: 0.56

Typical(advertisement, appeal to motives) ⋁

Evidence: 0.48

¬ Typical(advertisement, appeal to human motives)

Typical and Remarkable implies Salient

0.13

Rule weight: 0.14
Evidence weight: 0.93
Similarity weight: 1.00

Evidence: 0.85

Salient(advertisement, appeal to motives) ⋁

Evidence: 0.56

¬ Typical(advertisement, appeal to motives) ⋁

Evidence: 0.80

¬ Remarkable(advertisement, appeal to motives)

Typical implies Plausible

0.47

Rule weight: 0.48
Evidence weight: 0.98
Similarity weight: 1.00

Evidence: 0.96

Plausible(advertisement, appeal to motives) ⋁

Evidence: 0.56

¬ Typical(advertisement, appeal to motives)